How Greencarrier Transformed Procurement and Operations with Freightify
The Challenge: Manual procurement and limited operational visibility
The Solution: A unified platform for procurement, operations and commercial intelligence
Results: A stronger procurement and operations engine
Schedule a DemoGreen Carrier is a fast growing LCL consolidation specialist operating across Scandinavia and Central Europe. As a young company scaling quickly, they needed more than a quoting system. They needed a centralized rate management platform that could improve procurement decisions, simplify operational workflows and unlock new business opportunities across their network.Freightify became that foundation.
“Before Freightify, it was basically all manual work”
Before implementing Freightify, Green Carrier managed procurement data and selling rates manually across spreadsheets and emails. This created a number of bottlenecks:
• No unified view of buying rates across carriers
• Limited visibility into customer and agent demand
• No structured insights into lane trends
• Manual communication and follow ups for rate requests
• Disconnected processes between procurement, sales and operations
• Operational teams often working with outdated or inconsistent data
For a company expanding its LCL network, these gaps made it difficult to scale procurement strategy or maintain operational accuracy.
Green Carrier implemented Freightify as their centralized rate intelligence layer to improve procurement governance, strengthen operational workflows and gain clarity into customer and agent activity.
With Freightify, all buying and selling rates are stored in one platform. Procurement teams can now:
• Compare LCL cost structures across carriers and NVOCCs
• Review local charges, per-shipment costs and weight-based tariffs
• Track validity periods clearly for better negotiation cycles
• Standardize charge codes and lane data to eliminate discrepancies
This gives Green Carrier a clean, comparable procurement foundation that supports more confident buying decisions.
One of the most valuable gains was visibility into how customers and agents interact with their rates.Green Carrier can now analyze:
• The origins and destinations searched most frequently
• Trends in lane demand
• Agent activity across their global network
• Opportunities to grow specific trades
Philip shared how this shifted their commercial strategy:
“We can see which agents and customers use the platform the most and the origins and destinations they search for. That gives us opportunities to explore new business together.”
This insight supports both procurement and sales teams with data driven decision making.
A key requirement for Green Carrier was making sure all rate data flowed into CargoWise, where operations handle consolidations, planning and documentation. Freightify now syncs:
• Buy and sell rates
• Weight and volume
• Customer information
• CargoWise job references
This integration ensures operational teams always work with correct commercial data.
Philip noted:
“We want to be efficient and quick, and use our tools to the fullest. The integration helps us do exactly that.”
With accuracy improved, operational errors reduced, and planning cycles became smoother.
Green Carrier customized the Freightify interface and created two separate access levels:
• One for local clients
• One for global agents
Both groups can now access selling rates instantly, without waiting for manual responses. This frees up procurement and operations teams to focus on execution rather than administrative back and forth.
Green Carrier has spent more than a year testing AI tools across their organization. The biggest learning:AI must be embedded in day to day tools to be useful.
Philip put it clearly:
“The most efficient AI is the one integrated into the tools you already use.”
This aligns directly with Freightify’s AI-first RMS vision. Although Green Carrier is yet adopted Quote AI, the workflow based design fits their long term strategy of strengthening procurement, operational accuracy and data quality before scaling AI automation.
Teams can now make decisions based on structured, comparable rate data, improving negotiations and cost control.
Search trends reveal new business opportunities, emerging trade lanes and where to focus procurement.
CargoWise integration ensures jobs are created with correct rates, weights and customer data.
Self service access makes Green Carrier easier to work with and reduces unnecessary email exchanges.
While the team saves 3–5 minutes per quote, the real value is redirecting that time into procurement discussions, operations planning and customer support.
Green Carrier’s transformation reflects a broader shift within freight forwarding. Companies want more than automation. They want intelligence, consistency and predictability across procurement and operations.
Freightify’s upcoming AI first RMS is poised to support Green Carrier with:
• More flexible tariff design
• D&D and charge rule logic
• Enhanced selling rules
• Automated rate ingestion
• Scalable partner sharing capabilities
Green Carrier is now positioned with the digital infrastructure needed to expand confidently, optimize their procurement strategy and strengthen operational execution.
